The short answer? Shopify is an ecommerce platform that lets you create and manage an online store. You can manage inventory, payments, and shipping all in the Shopify system. If you’re unsure how it works or if Shopify is right for you, here’s our Beginner’s…
Have you ever launched your own online store and dealt with the Google Merchant Center by yourself? A lot of people have, and struggled with the verification process. Some even abandoned it completely. Today, I will cover my personal experience as a merchant dealing with…
If you or your shop is new to Product Listing Ads (PLAs) you might want to check out our article here about what Google Shopping (GS) is. In short, Google Shopping (and Google Smart Shopping) is an online marketing and price comparison platform for eCommerce…
Product listing ads are also known as PLA. PLAs are a type of Pay-Per-Click ad, meaning you only pay for clicks on your ad. The most popular form of PLAs are placed on Google Shopping, but Amazon is also offering these ads. Below we’re discussing…
Ecommerce merchants all over the world use product data feeds. These feeds upload products and keep product information updated on ecommerce marketing platforms like Google Shopping and Amazon. This can get a little technical, so we’ll keep it short. Product feeds are your communication between…
Getting your store up and going is a snap with Shopify, but creating an Interntaional Shopify Store is a bit more complicated. Make sure that you are covering these basics before you go truly international. Research – If you are doing any product listing ads…
Google Smart Shopping Campaigns are one type of Google Shopping campaign that is easy to manage and create. Google Shopping is something you’ve already seen while searching for something on the internet. If you’re not sure if you have – check out the video at…
Amazon now owns nearly 50% of the ecommerce selling sphere. Undoubtedly, with that much market share comes an influx of sellers, wholesalers, and small ecommerce businesses that are interested in selling on the platform. We asked the experts at emarketing to break down the pros…
There are two types of ecommerce merchants in the world – those who want to control and know details of their marketing campaigns and those who want to automate as much as possible. If you are a marketer that wants deep, detailed control of their…
Scrolling through your Amazon app to shop? Something will be changing there soon. Amazon Ads are changing as they have been testing short video ad placements on their shopping app. Why does it matter? It’s all about intent. Consumers scrolling through Amazon are definitely in…
Google sent out an email recently… What changed? Previously, users had to manually opt-in to the Search Partner Network in order to have shopping ads displayed in Google Images. Now, Google Ads users also have default placement within image search. Hello, Google Images is a…
Instagram becomes a sales platform – a digital showcase for products. The Instagram shopping function has already become a success in the US and now has been introduced to Germany as well as seven other countries: Brazil, Australia, Canada, Italy, France, Spain, United Kingdom. Some…
The short answer? Shopify is an ecommerce platform that lets you create and manage an online store. You can manage inventory, payments, and shipping all in the Shopify system. If you’re unsure how it works or if Shopify is right for you, here’s our Beginner’s…
Have you ever launched your own online store and dealt with the Google Merchant Center by yourself? A lot of people have, and struggled with the verification process. Some even abandoned it completely. Today, I will cover my personal experience as a merchant dealing with…
If you or your shop is new to Product Listing Ads (PLAs) you might want to check out our article here about what Google Shopping (GS) is. In short, Google Shopping (and Google Smart Shopping) is an online marketing and price comparison platform for eCommerce…
Product listing ads are also known as PLA. PLAs are a type of Pay-Per-Click ad, meaning you only pay for clicks on your ad. The most popular form of PLAs are placed on Google Shopping, but Amazon is also offering these ads. Below we’re discussing…
Ecommerce merchants all over the world use product data feeds. These feeds upload products and keep product information updated on ecommerce marketing platforms like Google Shopping and Amazon. This can get a little technical, so we’ll keep it short. Product feeds are your communication between…
Getting your store up and going is a snap with Shopify, but creating an Interntaional Shopify Store is a bit more complicated. Make sure that you are covering these basics before you go truly international. Research – If you are doing any product listing ads…
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