Why You Shouldn’t Use Google Smart Shopping Campaigns
There are two types of ecommerce merchants in the world – those who want to control and know details of their marketing campaigns and those who want to automate as much as possible. If you are a marketer that wants deep, detailed control of their…
Doing Competitor Research Sucks – It Just Got A Lot Easier.
Ecommerce naturally means increased competition. But doing the research and keeping up to date on your competitors just sucks. Everyday established brands are branching out and each product category has new entrants in the form of new ecommerce companies. More than ever will your access…
Google Shopping Ads are Winning the Race to Conversions
Reach and popularity of Google Shopping Ads (aka Product Listing Ads) in retail search has skyrocketed. PLAs in Q1 of 2018 were driving: 76% of retail ad spend in the US 82% of retail ad spend in the UK Google Shopping has become the most…
Budgeting for Success: How to invest in Google Text & Shopping Ads
With ever-growing opportunities to promote businesses via Google, it can be difficult for Digital marketers to know on which Google Ads product to focus their efforts. If budgets are limited, Digital marketers must carefully consider their allocation of spend – should they push their budget…
5 Ecommerce Trends for 2019
E-commerce is and will remain a growth engine in 2019. In Germany alone, e-commerce sales are forecasted to grow by +8.3 percent to EUR 67.3 billion. To survive in the dynamic online commerce, merchants must pay attention to significant developments in e-commerce tech. #1: Offer…
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