Updates to Google Manufacturer Center
What does Google Manufacturer Center provide brands? With Google Manufacturer Center, OEM + Brands can improve their presence on Google. With complete and accurate description product information Shopping ad conversion rates increase significantly. Also, OEM (Original Equipment Manufacturers) + brands have full analytics access to…
Google Shopping Ads are Winning the Race to Conversions
Reach and popularity of Google Shopping Ads (aka Product Listing Ads) in retail search has skyrocketed. PLAs in Q1 of 2018 were driving: 76% of retail ad spend in the US 82% of retail ad spend in the UK Google Shopping has become the most…
Budgeting for Success: How to invest in Google Text & Shopping Ads
With ever-growing opportunities to promote businesses via Google, it can be difficult for Digital marketers to know on which Google Ads product to focus their efforts. If budgets are limited, Digital marketers must carefully consider their allocation of spend – should they push their budget…
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