UPDATE: Google Shopping Placement Changes
Google sent out an email recently… What changed? Previously, users had to manually opt-in to the Search Partner Network in order to have shopping ads displayed in Google Images. Now, Google Ads users also have default placement within image search. Hello, Google Images is a…
Is PPC for Ecommerce Worth It?
The basics of pay-per-click (PPC) is pretty simple: each time an ad is clicked the merchant has to pay a set amount to Google (or whatever advertising platform it is). What is the main goal of PPC? The main goal of PPC is to optimize…
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