Why your Shopify Store Needs Google Shopping
If you or your shop is new to Product Listing Ads (PLAs) you might want to check out our article here about what Google Shopping (GS) is. In short, Google Shopping (and Google Smart Shopping) is an online marketing and price comparison platform for eCommerce…
Creating a Google Smart Shopping Campaign
Google Smart Shopping Campaigns are one type of Google Shopping campaign that is easy to manage and create. Google Shopping is something you’ve already seen while searching for something on the internet. If you’re not sure if you have – check out the video at…
Why You Shouldn’t Use Google Smart Shopping Campaigns
There are two types of ecommerce merchants in the world – those who want to control and know details of their marketing campaigns and those who want to automate as much as possible. If you are a marketer that wants deep, detailed control of their…
Updates to Google Manufacturer Center
What does Google Manufacturer Center provide brands? With Google Manufacturer Center, OEM + Brands can improve their presence on Google. With complete and accurate description product information Shopping ad conversion rates increase significantly. Also, OEM (Original Equipment Manufacturers) + brands have full analytics access to…
Google Shopping Ads are Winning the Race to Conversions
Reach and popularity of Google Shopping Ads (aka Product Listing Ads) in retail search has skyrocketed. PLAs in Q1 of 2018 were driving: 76% of retail ad spend in the US 82% of retail ad spend in the UK Google Shopping has become the most…
Budgeting for Success: How to invest in Google Text & Shopping Ads
With ever-growing opportunities to promote businesses via Google, it can be difficult for Digital marketers to know on which Google Ads product to focus their efforts. If budgets are limited, Digital marketers must carefully consider their allocation of spend – should they push their budget…
Is PPC for Ecommerce Worth It?
The basics of pay-per-click (PPC) is pretty simple: each time an ad is clicked the merchant has to pay a set amount to Google (or whatever advertising platform it is). What is the main goal of PPC? The main goal of PPC is to optimize…
Is it Google Ads, Google Adwords, or Google Shopping?
There is no other way to say it, Google is everywhere. We search, communicate, and shop with Google constantly. It’s amazing that even when one of the biggest companies in the world makes a name change, it still takes a long time to catch on….
What is Google Shopping?
By the end of this article you’ll know What Google Shopping is Why eCommerce uses it How to get started using Google Shopping Google Shopping is an online marketing and price comparison platform for eCommerce to sell products through pictured ads. Setting up a Google…
Google Shopping vs. Google Smart Shopping
What is Google Shopping? You’ve probably already seen Google Shopping, also known as product listing ads. When you search for products, you often see Google Shopping ads at the top of your search list. Additionally, if you click on the “shopping” tab, next to “Maps”…
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