There is no other way to say it, Google is everywhere. We search, communicate, and shop with Google constantly. It’s amazing that even when one of the biggest companies in the world makes a name change, it still takes a long time to catch on.
In 2018, Google rebranded AdWords as “Google Ads” and merged the other advertising products into Google Marketing Platform and Google Ad Manager.
Why? So that small businesses can get a leg up against big business in PPC ads with cutting edge technology and machine learning.
So What is Google Ads?
Google Ads was formerly Google AdWords. Google is trying to lift up stores and small businesses so they can compete with
What is Google Shopping?
You’ve probably seen Google Shopping Campaigns when you are searching to buy an item. These ads are Google Shopping, but sometimes they are managed by agencies with advanced filters and monitoring. Though these ads perform well, Google Smart Shopping Campaigns often outperform those managed by agencies. These ads have good CTR because they are visual friendly, straight forward, and often are more transparent than Google text ads.
Google introduced Smart Campaigns
The new Google Ads platform makes it easier to do
Starting with Smart Campaigns
Starting with Smart Campaigns can be a little bit confusing. That being said there are services that set up the required accounts (outside of your ecommerce store) for you within a few minutes.
- Ecommerce Store
- Google Ads account
- Google Merchant center
- Conversion tracking with transaction-specific values
- Global site tag on your website
- Remarketing list of over 100 active users with your account
The best part of these campaigns is that you can run them without being a pay-per-click guru. *Note, there are services that will set up the accounts and conversion tracking setup for you.
Ready to learn more about Google Shopping Ads? Visit emarketing to get started with your free trial today.