3 things you need to know about Product Listing Ads
Product listing ads are also known as PLA. PLAs are a type of Pay-Per-Click ad, meaning you only pay for clicks on your ad. The most popular form of PLAs are placed on Google Shopping, but Amazon is also offering these ads. Below we’re discussing…
Is PPC for Ecommerce Worth It?
The basics of pay-per-click (PPC) is pretty simple: each time an ad is clicked the merchant has to pay a set amount to Google (or whatever advertising platform it is). What is the main goal of PPC? The main goal of PPC is to optimize…
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