Ecommerce merchants all over the world use product data
Product feeds communicate with these platforms to tell the platform which searches your product is relevant for. Which means, the more data in your product feed, the better.
*note for all the
There are a lot of services that manage your product feed for you, but
Product Data Feeds and Competitor Research
When you are looking for your ecommerce competitors, you will find a million ways to do competitor research. One way that has been neglected by ecommerce merchants and really gives you an upper hand is to do your research via your Product Data Feed. What does that mean?
You can look up your competitors on Google Ads and Amazon by which products they are selling via product overviews & competitor checks.
The Short of It
- Product data feeds are a list of all the product information in your
ecommercestore communicates with Google Ads & Amazon via product feeds to tell them which search terms your products fit best with.
- Doing competitor research via your Product Data Feed is the best way to find real competitors selling the exact same product.
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